Creative Concept
Global Launch Campaign
Digital Marketing Strategy
Content Production
Every parent looks for safety, innovation, and ease of use in a car seat. But when these words are overused, they lose their meaning. For the global launch of Axkid One 3, we set out to change that. Instead of just telling parents about safety, we wanted them to see it, feel it, and truly understand it. Inspired by how children perceive the world – curious, direct, and often unintentionally brilliant – we stripped away the noise and got straight to the point. The result? A car seat that speaks for itself.
Every parent looks for safety, innovation, and ease of use in a car seat. But when these words are overused, they lose their meaning. For the global launch of Axkid One 3, we set out to change that. Instead of just telling parents about safety, we wanted them to see it, feel it, and truly understand it. Inspired by how children perceive the world – curious, direct, and often unintentionally brilliant – we stripped away the noise and got straight to the point. The result? A car seat that speaks for itself.
Every parent looks for safety, innovation, and ease of use in a car seat. But when these words are overused, they lose their meaning. For the global launch of the Axkid One 3, we set out to change that. Instead of just telling parents about safety, we wanted them to see it, feel it, and truly understand it. Inspired by how children perceive the world – curious, direct, and often unintentionally brilliant – we stripped away the noise and got straight to the point. The result? A car seat that speaks for itself.
Smart storytelling meets strategic execution.
Reaching the right audience isn’t just about showing up – it’s about making an impact. To achieve that, we blended creative storytelling with a data-driven approach by mapping messages to insights about what parents truly value in a car seat, ensuring our message didn’t just reach parents but resonated with them.
We developed a full-funnel strategy, ensuring consistent storytelling across all phases of the campaign. We focused on high-impact channels and touchpoints – meeting families where they already are while adapting our message to match parents' mindsets at each stage:
Awareness phase
Reinforcing Axkid’s brand by redefining safety, innovation, and ease of use in a way that truly connects.
Consideration phase
Bringing the product into families’ realities, highlighting the benefits of rear-facing safety, innovative design, and effortless usability.
Conversion phase
Driving action with clear, compelling product benefits and strong calls to action.
A multi-platform campaign designed for maximum impact.
A multi-platform campaign designed for maximum impact.
To bring this strategy to life, we launched a digital campaign leveraging the platforms that matter most to parents:
To bring this strategy to life, we launched a digital campaign leveraging the platforms that matter most to parents:
Meta social ads: Sparking awareness, interest, and conversation.
YouTube video ads: Driving deep emotional engagement and awareness.
Native ads and banners: Ensuring broad and effective reach across key digital spaces
The results
The results
Strategisk workshop/facilitering
Varumärkeskoncept
Kommunikationsplattform
Filmproduktion
Innehållsproduktion
PR
The activation successfully boosted both brand awareness and sales in priority markets.
The activation successfully boosted both brand awareness and sales in priority markets.
The activation successfully boosted both brand awareness and sales in priority markets.
30M+ impressions across five digital channels.
86% reach of our key audience in Sweden cementing Axkid as a thought leader in child road safety.
8,000+ organic searches. From zero to over 8,000 searches during the campaign, proving growing interest in Axkid One 3.
20% increase in Axkid brand-specific searches, turning buzz into measurable interest and demand.
80% increase in direct sales.
Want to know more about the project? Get in touch!
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