Workshop Facilitation
Communication Concept
Film Production
Content Production
360° Campaign
Speaking with a career counselor before embarking on studies or work is a good way to ensure that one makes well-informed decisions about their future. Otherwise, there is a risk of ending up in a profession or career path that doesn't suit them. This insight formed the basis for a campaign we developed for Arbetsmarknad och vuxenutbildning (Labor Market and Adult Education) in Gothenburg, aimed at raising awareness that their career counselors are available to offer study and career guidance to Gothenburg residents who need help taking the next step in their development journey.
By depicting various humorous career choices that people have ended up in on their own, we were able to easily convey the message that before making a decision about their future, individuals should consult someone who can help them find the right path to the career they are meant for. Otherwise, things might go wrong.
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