Brand Strategy
Strategic Support
Visual Identity
Tone of Voice
Illustration and film production
Website Design
Multichannel Content Creation
Digital performance strategy
Tools and templates
Brand Strategy
Strategic Support
Visual Identity
Tone of Voice
Illustration and film production
Website Design
Multichannel Content Creation
Digital performance strategy
Tools and templates
Humphree’s goal was to strengthen brand awareness, increase market presence, retain a position as an innovative leader, and drive growth. Under new leadership, the ambition was to engage and transform the organization, sharpen positioning, and expand from the leisure segment into the commercial marine sector.
To support this next phase of growth, Humphree needed more than a visual update — it needed a strategic brand foundation to guide transformation and align communication with business strategy.
Humphree’s goal was to strengthen brand awareness, increase market presence, retain a position as an innovative leader, and drive growth. Under new leadership, the ambition was to engage and transform the organization, sharpen positioning, and expand from the leisure segment into the commercial marine sector.
To support this next phase of growth, Humphree needed more than a visual update — it needed a strategic brand foundation to guide transformation and align communication with business strategy.
Humphree’s goal was to strengthen brand awareness, increase market presence, retain a position as an innovative leader, and drive growth. Under new leadership, the ambition was to engage and transform the organization, sharpen positioning, and expand from the leisure segment into the commercial marine sector.
To support this next phase of growth, Humphree needed more than a visual update — it needed a strategic brand foundation to guide transformation and align communication with business strategy.
Humphree’s goal was to strengthen brand awareness, increase market presence, retain a position as an innovative leader, and drive growth. Under new leadership, the ambition was to engage and transform the organization, sharpen positioning, and expand from the leisure segment into the commercial marine sector.
To support this next phase of growth, Humphree needed more than a visual update — it needed a strategic brand foundation to guide transformation and align communication with business strategy.
Humphree’s goal was to strengthen brand awareness, increase market presence, retain a position as an innovative leader, and drive growth. Under new leadership, the ambition was to engage and transform the organization, sharpen positioning, and expand from the leisure segment into the commercial marine sector.
To support this next phase of growth, Humphree needed more than a visual update — it needed a strategic brand foundation to guide transformation and align communication with business strategy.
“What you think you need and what you actually need can be two very different things. At first, we just wanted to refresh our visual identity and website. But with Start Communication and More Alliance, we got what we needed, and more. Their expertise made all the difference.”
Yasmine Ströberg, Marketing Manager, Humphree
A new brand platform set the course
Through collaborative workshops across the organization, we defined Humphree’s purpose, positioning, and audiences, and developed strategies to strengthen awareness and performance.
This led to a comprehensive brand platform, the foundation for communication and long-term growth. At its core is the brand promise More Days at Sea, a unifying idea that creates value for both professional and leisure users and ensures consistent communication across every touchpoint.
Guided by this promise, we shaped a new visual identity and tone of voice, launched a modern website, and produced cross-channel content supported by a digital performance strategy to drive sales.
The result: a sharper, more premium brand experience that positions Humphree as a modern, customer-centric, and digitally connected leader.
A distinctive new identity
Precision, performance, and balance now define the brand visually. The new identity features a bold logotype, a dynamic color system, and a streamlined design language, reflecting a brand that is both engineered and elevated. Together with a refined tone of voice, the identity now speaks with clarity and confidence to all audiences.
In-house support for agile communication
To ensure brand consistency and enable fast execution, we provided in-house tools and templates. This empowered the Humphree team to produce content quickly, stay aligned with the new tone, and maintain visual coherence across all channels.
A website that performs like the product
Together with sister agencies Understandit, Tion Digital, and Silverbullet Film, we created a responsive website. Start Communication led the project from start to finish, creating a site that unites technical depth with intuitive UX and narrative clarity. With a clear structure, modular design, and benefit-led content, the website now reflects Humphree’s precision and performance in every detail.
“We’ve received praise from customers and partners all over the world for our new website — and we’re so proud of our new brand platform, our web, well … everything! Partnering with Start Communication was invaluable. The guidance and support we received throughout the process were something truly special.”
Yasmine Ströberg, Marketing Manager, Humphree
Deliverables from More Alliance companies
Start Communication
Understandit
Tion Digital
Silverbullet Film
A multi-platform campaign designed for maximum impact.
Strategic support
Brand strategy and platform
Visual identity
Tone of voice
Illustrations, animation and film production
UX/UI design and website development
Multichannel content creation
Digital performance strategy, activation and optimisation
Tools and templates for inhouse production and sales support
Want to know more about the project? Get in touch!
Proud Member of More Alliance
