Peab Bostad

 Peab Bostad

Peab Bostad

Peab Bostad

Peab Bostad

The Preservation

of People's Park

Folkets park

Folkets park.

Folkets park

Folkets park

Digital Strategy
Social Media
Campaign
Guerilla Marketing

The People's Park has served as a cherished meeting place for the people of Uddevalla since 1920. However, when Peab bought the land to build homes, they faced a significant challenge: how to demolish a public park without sparking public outrage? 
 
Given the historical significance of the site, we carefully salvaged selected parts of the park before demolition. These items were made available to the public through an auction on Tradera. 
 

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Want to know more about the project? Get in touch with us!

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Johanna Hellmér Wiberg
CFO

Mail / +46 70 665 06 49

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Hannes Dahl
CD / Copywriter

Mail / +46 70 893 13 71

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