Brand Positioning
Creative Concept
Film Production
Public trust in Sweden’s energy companies is at a record low. A report from the Swedish Quality Index shows that vague pricing, unclear contracts, and a lack of transparency are dragging down ratings. Many customers also feel overlooked by the large companies. What excellent conditions for a small company that wants to take on the industry giants!
Rabbalshede Kraft is the small energy company that for two decades has challenged industry norms in order to make the production of renewable energy more efficient. Alongside responsible production methods, the company also takes long-term responsibility for the local communities where it establishes operations. Partly by building and operating energy parks for sustainable, long-term development rather than short-term profits, and partly by providing financial support to sports clubs, cultural schools, and other non-profit organizations.
To position Rabbalshede Kraft as a counterweight to more established industry players, we looked back in time to present the values that have guided the company throughout the years.
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