Rabbalshede Kraft

Brand Platform
Visual Identity
Content Development
UX/UI
Web Development

Varumärkesplattform
Visuell identitet
Contentutveckling
UX/UI
Webbutveckling

Rabbalshede Kraft is one of Sweden's leading players in renewable energy. Since 2005, the company has invested more than 4 billion SEK in developing Swedish wind power. But the winds of change are blowing, and in 2020, Rabbalshede Kraft adopted a new strategic direction aimed at transitioning from a pure wind power company to a diversified renewable energy company. Since then, they have heavily invested in expanding their offerings in several renewable energy sources, including solar energy and green hydrogen.

With the new strategic direction, Rabbalshede Kraft identified a need to develop a new brand platform. We at Start had the great honor of developing this platform. Using the platform as a foundation, the next step was to craft a new visual identity that would more clearly reflect the new brand and distinguish Rabbalshede Kraft from other competitors in the market. To launch the new brand externally, we developed a new website where the new identity was implemented alongside new content, as well as an animated film illustrating Rabbalshede Kraft's expanded offerings in renewable energy. You can check out the result below or visit rabbalshedekraft.