Vitrolife

Visual Identity
Industry and Market Analysis
Brand Strategy
Brand Book

Vitrolife is a global medtech company that develops and produces world-leading IVF solutions. Vitrolife is part of the Vitrolife Group, with over 1,100 employees worldwide. Since 2020, we have worked together to strengthen Vitrolife's position in the market, including support with brand issues, launches of the company's latest innovations, and other communicative challenges.

To maintain a coherent brand experience across all markets, Vitrolife wanted to take a comprehensive approach to its visual expression. Our mission was to revitalize the existing profile by retaining brand-critical cornerstones and supplementing it with modern elements that reflect Vitrolife's identity and values. The mission also included competitor and environmental analysis, customer surveys, and workshops to find a distinctive expression that strengthens Vitrolife's brand globally.