Allevi

Workshop
Brand Strategy
Name Change
Visual Style
UX/UI

Allevi is a health tech company delivering digital solutions for Sweden’s care sector. When we began working with them, the company was called Kaustik and was navigating growth, organizational changes, and recent acquisitions. This created a need to clarify their market position and value proposition, prompting them to reach out to us.

To foster internal alignment and define the company’s future vision, we initiated a brand workshop, which resulted in a new brand platform. Building on this platform, we developed a new company name, visual identity, tone of voice, website design, and a cohesive brand structure for all their subsidiaries. The result was a unified and distinct brand identity, marking the transformation from Kaustik to Allevi.