Brand Development
Brand Platform
Destination Branding
Destination Development
Visual Identity

Halland is a region with many of the natural qualities needed to become a top destination: the sea, beaches, forests, and cities. In addition, there are passionate people running their own businesses, which in turn attracts many tourists. So why isn’t Halland talked about as much as other destinations like Skåne or Bohuslän?

We have been entrusted with collaborating with Region Halland’s business department on the development and marketing of Halland as a destination. Our work together has involved many parts—from strategic brand development and establishing a unique position, to creating a communication platform and marketing actions. We’ve also run campaigns across multiple channels and developed market concepts aimed at creating business packages for the tourism industry.

The brand work has resulted in the concept of Coastal Living, which sums up what the region has to offer. Thanks to this clear and inclusive communication concept, local stakeholders can communicate together or individually, without the brand experience becoming fragmented.

Tone of Voice and Visual Identity
The campaign was given its own visual identity and tone of voice to distinguish Halland from competing destinations. The typography, color palette, and image choices are all based on the region’s values and strengthening Visit Halland’s brand across all channels. To ensure consistent communication over time, regardless of who produces the materials, we also developed clear guidelines that photographers, in-house teams, writers, and other agencies can refer to.

Digital Hub
Visithalland.com is a digital platform that promotes the Coastal Living lifestyle, offering inspiration, events, travel tips, and introductions to local enthusiasts. The content is always presented in a quick and accessible format, making it easy to consume on mobile devices, and serving as a digital travel guide.

Digital strategy
Based on Visit Sweden's audience analysis, we have developed a digital strategy to promote the Visit Halland brand primarily in the Swedish, Norwegian, and Danish markets. The strategy includes channels such as Facebook, Instagram, Google Display Network, retargeting, and AdWords.