Madington

Brand Strategy
Brand Platform
Brand Architecture
Design Workshop
Visual Identity
Tone of Voice
User Interface

Madington is a company specializing in solutions for digital advertising technology, also known as AdTech. This is an overarching term for tools and software that advertisers use to reach their target audiences and deliver and measure digital ad campaigns. However, since Madington is not just any AdTech company, they approached us at Start for help in refining and clarifying their brand and how it should be represented.

To find the right direction, we conducted a brand strategy workshop and a design workshop together, resulting in a brand platform, new identity, and tone. The company has big ambitions, and the branding work resulted, among other things, in the vision "We set the global standard for digital ad technology" and the brand promise "High impact, zero hassle." You can see the result of our work here.